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Spreading the news |
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If you want to change the world, you must talk to it. That is why the follow up to every academic publication is a round of interviews with reporters. A mention on the Today Show, we realize, is every bit as important as a talk at a conference. A study on weight bias by Rebecca Puhl was picked up nationally by 32 NBC stations with an audience of 1.9 million. Among the study's findings that were highlighted, strong media attention focused on the frequency with which co-workers (54%) and supervisors (43%) were reported as sources of weight bias in employment settings by participants in the study. An independent source estimated the media value of this exposure at more than $20,000. The work described above created significant media buzz, and the Rudd Center fielded ad hoc inquiries on topics like the connection between obesity and fuel costs. We have actively encouraged the press to cover stories like China’s new policy of discriminating against obese adoptive parents. By writing op-ed pieces for the Washington Post and other national papers, we are creating and elevating the national conversation on weight bias. Wherever possible, we cultivate ongoing relationships with key members of the press. Rebecca Puhl’s ongoing advisory role with Seventeen Magazine is changing the way that body image is portrayed in the mass media. We are also working with an Emmy-award winning screenwriter to script films on weight bias. These films will provide a forceful counterpoint to the standard media portrayal when they are broadcast in the summer of 2007. |
Media links in this section
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©2007 Rudd Center for Food Policy and Obesity, Yale University. |
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