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Interdisciplinary Approaches to Consumer Culture
2010 Volume I

Table of Contents

SELECT TITLE TO GO TO CURRICULUM UNIT TO GUIDE ENTRY
Preface
Introduction
1. Government Policy through the Lens of Suburban Development
______Justin M. Boucher
Guide
2. Publicidad en Español
______María Cardalliaguet Gómez-Málaga
Guide
3. Environmental Consumerism
______Larissa Giordano
Guide
4. I'd Like to Teach the World to Buy: Advertising Jingles in America
______Jennie A. Kerney
Guide
5. Consumer Culture, Young Voters, and American Presidential Elections
______Jeremy B. Landa
Guide
6. Gridiron Consumers: The Billion-Dollar Ascent of Football in America
______John K. Laub
Guide
7. Really, ¿Quiero Taco Bell?: A Multicultural Marketing Approach
______Denise M. Massari
Guide
8. Is It Trash? Sculpture That Recycles
______Amy Migliore-Dest
Guide
9. Assembling the Latino Consumer
______Millette Núñez
Guide
10. The Shroud of Choice: A Psychological Look at Consumer Culture
______Robert F. Rhone
Guide
11. Numeropharma: America's Powerful Legal Drug Culture and the Math Behind It
______Kathleen Z. Rooney
Guide
12. Fast Food in France: Would You Like Cherry Tomatoes with That? Using Advertisements, Menus, and Web Sites in Middle-School French Classes
______Crecia C. Swaim
Guide

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